/* Wyatt Lyonsmith — AI Automation
   Editorial craftsman-ledger system: warm paper, pine ink, copper accents,
   serif numerals. Everything offline — system font stacks only. */

:root {
  --paper: #f5efe1;
  --paper-warm: #efe6d1;
  --card: #fdfaf2;
  --ink: #21301f;
  --ink-soft: #4b5747;
  --ink-faint: #7d8474;
  --pine: #2c4a37;
  --pine-deep: #1c3226;
  --pine-black: #142419;
  --copper: #b0521c;
  --copper-deep: #8c3e11;
  --gold: #b98a2f;
  --line: #d9cdb2;
  --line-soft: #e6ddc8;
  --cream-on-dark: #efe8d6;
  --faint-on-dark: #9fb2a0;

  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, serif;
  --sans: "Avenir Next", Avenir, "Seravek", "Gill Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;

  --maxw: 1080px;
  --radius: 12px;
  --shadow: 0 1px 2px rgba(33, 48, 31, 0.06), 0 10px 30px -12px rgba(33, 48, 31, 0.18);
  --shadow-lift: 0 2px 4px rgba(33, 48, 31, 0.08), 0 18px 44px -14px rgba(33, 48, 31, 0.28);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--paper);
  color: var(--ink);
  font: 400 16.5px/1.65 var(--sans);
  -webkit-font-smoothing: antialiased;
  position: relative;
}

/* paper grain */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  opacity: 0.5;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.35 0 0 0 0 0.32 0 0 0 0 0.24 0 0 0 0.05 0'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E");
}

main, header.site-head, footer.site-foot { position: relative; z-index: 1; }

a { color: var(--copper-deep); text-decoration: none; }
a:hover { text-decoration: underline; text-underline-offset: 3px; }

img, video { max-width: 100%; display: block; }

.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 28px; }

/* ---------- type ---------- */

h1, h2, h3, .display { font-family: var(--serif); font-weight: 600; letter-spacing: -0.01em; }

.kicker {
  font: 700 11.5px/1 var(--sans);
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--copper);
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 18px;
}
.kicker::before { content: ""; width: 26px; height: 1.5px; background: var(--copper); flex: none; }
.kicker.on-dark { color: var(--gold); }
.kicker.on-dark::before { background: var(--gold); }
.kicker.centered { justify-content: center; }
.kicker.centered::after { content: ""; width: 26px; height: 1.5px; background: var(--copper); flex: none; }

/* ---------- header ---------- */

.site-head { border-bottom: 1px solid var(--line); background: color-mix(in srgb, var(--paper) 88%, transparent); backdrop-filter: blur(6px); position: sticky; top: 0; z-index: 60; }
.site-head .wrap { display: flex; align-items: center; gap: 30px; height: 68px; }

.wordmark { display: flex; align-items: baseline; gap: 10px; color: var(--ink); }
.wordmark:hover { text-decoration: none; }
.wordmark .wm-name { font: 600 21px var(--serif); letter-spacing: -0.01em; }
.wordmark .wm-tag { font: 700 10px var(--sans); letter-spacing: 0.2em; text-transform: uppercase; color: var(--copper); padding: 3px 7px; border: 1px solid var(--copper); border-radius: 3px; transform: translateY(-2px); }

nav.site-nav { margin-left: auto; display: flex; gap: 26px; align-items: center; }
nav.site-nav a { font: 600 13.5px var(--sans); color: var(--ink-soft); letter-spacing: 0.02em; padding: 4px 0; border-bottom: 2px solid transparent; }
nav.site-nav a:hover { color: var(--ink); text-decoration: none; }
nav.site-nav a.active { color: var(--ink); border-bottom-color: var(--copper); }
nav.site-nav a.nav-cta { color: var(--card); background: var(--pine); border: none; border-radius: 8px; padding: 9px 16px; }
nav.site-nav a.nav-cta:hover { background: var(--pine-deep); }

/* ---------- buttons ---------- */

.btn {
  display: inline-flex; align-items: center; gap: 9px;
  font: 600 15px var(--sans); letter-spacing: 0.01em;
  border-radius: 9px; padding: 14px 24px; cursor: pointer;
  border: 1.5px solid transparent; transition: transform 0.14s, box-shadow 0.14s, background 0.14s;
}
.btn:hover { text-decoration: none; transform: translateY(-1px); }
.btn:active { transform: translateY(0); }
.btn-primary { background: var(--copper); color: #fff; box-shadow: 0 6px 18px -6px rgba(176, 82, 28, 0.55); }
.btn-primary:hover { background: var(--copper-deep); }
.btn-ghost { border-color: var(--ink); color: var(--ink); background: transparent; }
.btn-ghost:hover { background: var(--ink); color: var(--paper); }
.btn-ghost.on-dark { border-color: var(--cream-on-dark); color: var(--cream-on-dark); }
.btn-ghost.on-dark:hover { background: var(--cream-on-dark); color: var(--pine-deep); }
.btn .arrow { transition: transform 0.14s; }
.btn:hover .arrow { transform: translateX(3px); }

/* ---------- entrance animation ---------- */

@keyframes rise { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }
.rise { animation: rise 0.65s cubic-bezier(0.2, 0.7, 0.2, 1) both; }
.rise.d1 { animation-delay: 0.08s; } .rise.d2 { animation-delay: 0.16s; }
.rise.d3 { animation-delay: 0.24s; } .rise.d4 { animation-delay: 0.32s; }
.rise.d5 { animation-delay: 0.4s; }

@media (prefers-reduced-motion: reduce) {
  .rise { animation: none; }
  html { scroll-behavior: auto; }
}

/* ---------- hero ---------- */

.hero { padding: 92px 0 84px; position: relative; overflow: hidden; }
.hero h1 {
  font-size: clamp(2.6rem, 5.6vw, 4.3rem);
  line-height: 1.04;
  max-width: 15ch;
  margin-bottom: 26px;
}
.hero h1 em { font-style: italic; color: var(--copper-deep); }
.hero .sub {
  font-size: 19px; color: var(--ink-soft); max-width: 46ch; margin-bottom: 38px;
}
.hero .cta-row { display: flex; gap: 14px; flex-wrap: wrap; }

/* faint oversized ampersand-style ornament */
.hero .ornament {
  position: absolute; right: -40px; top: -60px; z-index: -1;
  font: 600 30rem var(--serif); line-height: 1; color: var(--paper-warm);
  user-select: none; pointer-events: none;
}

/* ---------- proof strip ---------- */

.proof {
  background: linear-gradient(160deg, var(--pine-deep), var(--pine-black));
  color: var(--cream-on-dark);
  padding: 58px 0 54px;
  position: relative; z-index: 1;
}
.proof .wrap { display: grid; grid-template-columns: repeat(4, 1fr); gap: 34px; }
.stat .num {
  font: 600 clamp(2rem, 3.6vw, 2.9rem)/1.05 var(--serif);
  color: #fff; letter-spacing: -0.02em; white-space: nowrap;
}
.stat .num .accent { color: #e8a05c; }
.stat .lbl { font: 600 12.5px/1.5 var(--sans); letter-spacing: 0.06em; text-transform: uppercase; color: var(--faint-on-dark); margin-top: 10px; }
.stat { border-left: 1px solid rgba(239, 232, 214, 0.16); padding-left: 22px; }
.stat:first-child { border-left: none; padding-left: 0; }

/* ---------- sections ---------- */

section.band { padding: 88px 0; }
section.band.tint { background: var(--paper-warm); border-top: 1px solid var(--line-soft); border-bottom: 1px solid var(--line-soft); }
.band h2 { font-size: clamp(1.9rem, 3.4vw, 2.6rem); line-height: 1.15; margin-bottom: 14px; }
.band .lede { color: var(--ink-soft); font-size: 17.5px; max-width: 60ch; }

/* ---------- three pains ---------- */

.pains { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; margin-top: 44px; }
.pain-card {
  background: var(--card); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 30px 28px 26px; box-shadow: var(--shadow); display: flex; flex-direction: column;
  transition: transform 0.16s, box-shadow 0.16s; position: relative; overflow: hidden;
}
.pain-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lift); }
.pain-card::after {
  content: ""; position: absolute; inset: 0 auto 0 0; width: 4px;
  background: var(--copper);
}
.pain-card .pc-num { font: 600 15px var(--serif); color: var(--ink-faint); margin-bottom: 16px; }
.pain-card h3 { font-size: 24px; margin-bottom: 12px; }
.pain-card .owner-words { font-style: italic; font-family: var(--serif); color: var(--ink-soft); font-size: 16.5px; margin-bottom: 18px; }
.pain-card .builds-lbl { font: 700 10.5px var(--sans); letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 8px; }
.pain-card ul { list-style: none; margin-bottom: 22px; }
.pain-card ul li { font-size: 14.5px; font-weight: 600; color: var(--pine); padding: 5px 0; border-bottom: 1px dashed var(--line-soft); }
.pain-card ul li:last-child { border-bottom: none; }
.pain-card .pc-link { margin-top: auto; font: 600 14px var(--sans); color: var(--copper-deep); }
.pain-card .pc-link .arrow { display: inline-block; transition: transform 0.14s; }
.pain-card:hover .pc-link .arrow { transform: translateX(3px); }

/* ---------- steps ---------- */

.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 46px; counter-reset: step; border-top: 1px solid var(--line); }
.step { padding: 34px 30px 8px 0; position: relative; }
.step + .step { padding-left: 30px; border-left: 1px solid var(--line); }
.step .s-num { font: 600 44px/1 var(--serif); color: var(--copper); margin-bottom: 16px; }
.step h3 { font-size: 20px; margin-bottom: 10px; }
.step p { color: var(--ink-soft); font-size: 15.5px; }

/* ---------- footer ---------- */

.site-foot { background: var(--pine-black); color: var(--faint-on-dark); padding: 54px 0 40px; margin-top: 0; }
.site-foot .wrap { display: flex; flex-wrap: wrap; gap: 34px; align-items: flex-start; }
.site-foot .f-brand { font: 600 19px var(--serif); color: var(--cream-on-dark); margin-bottom: 8px; }
.site-foot a { color: var(--cream-on-dark); }
.site-foot .f-links { display: flex; gap: 22px; margin-left: auto; font: 600 13.5px var(--sans); }
.site-foot .f-note { flex-basis: 100%; border-top: 1px solid rgba(239, 232, 214, 0.14); padding-top: 18px; font-size: 12.5px; display: flex; align-items: center; gap: 8px; }
.site-foot .f-note::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: #6fce8b; flex: none; box-shadow: 0 0 0 3px rgba(111, 206, 139, 0.2); }

/* ---------- page hero (interior pages) ---------- */

.page-hero { padding: 72px 0 48px; }
.page-hero h1 { font-size: clamp(2.3rem, 4.6vw, 3.4rem); line-height: 1.08; max-width: 22ch; margin-bottom: 18px; }
.page-hero .sub { font-size: 18px; color: var(--ink-soft); max-width: 58ch; }

/* ---------- case study ---------- */

.cs-meta { display: flex; gap: 26px; flex-wrap: wrap; margin-top: 26px; font: 600 13px var(--sans); color: var(--ink-faint); }
.cs-meta span strong { color: var(--ink); font-weight: 700; }

.before-after { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin: 44px 0 0; }
.ba-col { border-radius: var(--radius); padding: 30px 28px; border: 1px solid var(--line); }
.ba-col.before { background: var(--card); }
.ba-col.after { background: var(--pine-deep); color: var(--cream-on-dark); border-color: var(--pine-deep); }
.ba-col .ba-tag { font: 700 11px var(--sans); letter-spacing: 0.2em; text-transform: uppercase; margin-bottom: 14px; }
.ba-col.before .ba-tag { color: var(--ink-faint); }
.ba-col.after .ba-tag { color: #e8a05c; }
.ba-col .ba-time { font: 600 clamp(2.4rem, 4.5vw, 3.4rem)/1 var(--serif); margin-bottom: 6px; }
.ba-col.after .ba-time { color: #fff; }
.ba-col .ba-per { font-size: 13.5px; text-transform: uppercase; letter-spacing: 0.08em; font-weight: 700; opacity: 0.75; margin-bottom: 16px; }
.ba-col p { font-size: 15px; line-height: 1.6; }
.ba-col.after p { color: var(--faint-on-dark); }

.ba-bar { height: 10px; border-radius: 5px; margin: 18px 0 8px; background: var(--line-soft); overflow: hidden; }
.ba-bar > i { display: block; height: 100%; border-radius: 5px; }
.ba-col.before .ba-bar > i { width: 100%; background: var(--copper); }
.ba-col.after .ba-bar { background: rgba(239, 232, 214, 0.15); }
.ba-col.after .ba-bar > i { width: 4.2%; background: #6fce8b; }
.ba-bar-lbl { font-size: 11.5px; opacity: 0.7; font-weight: 600; }

.cs-flow { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 40px; }
.cs-flow .cf-step { background: var(--card); border: 1px solid var(--line); border-radius: 10px; padding: 20px 18px; position: relative; }
.cs-flow .cf-step::after {
  content: "→"; position: absolute; right: -14px; top: 50%; transform: translateY(-50%);
  font: 600 16px var(--serif); color: var(--copper); z-index: 2;
}
.cs-flow .cf-step:last-child::after { content: none; }
.cs-flow .cf-num { font: 600 13px var(--serif); color: var(--copper); margin-bottom: 8px; }
.cs-flow h4 { font: 600 16px var(--serif); margin-bottom: 6px; }
.cs-flow p { font-size: 13.5px; color: var(--ink-soft); line-height: 1.5; }

.cs-big-num { text-align: center; padding: 26px 0 10px; }
.cs-big-num .n { font: 600 clamp(4rem, 10vw, 7rem)/1 var(--serif); color: var(--pine-deep); letter-spacing: -0.03em; }
.cs-big-num .n em { font-style: normal; color: var(--copper); }
.cs-big-num .l { font: 600 14px var(--sans); letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-faint); margin-top: 14px; }

/* video slot */
.video-slot { margin-top: 44px; border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow-lift); }
.video-slot video { width: 100%; }
.video-poster {
  aspect-ratio: 16 / 9; background: linear-gradient(150deg, var(--pine-deep), var(--pine-black));
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 18px;
  color: var(--cream-on-dark); position: relative; overflow: hidden;
}
.video-poster::before {
  content: ""; position: absolute; inset: 0;
  background:
    linear-gradient(rgba(239,232,214,0.05) 1px, transparent 1px) 0 0 / 100% 34px,
    linear-gradient(90deg, rgba(239,232,214,0.05) 1px, transparent 1px) 0 0 / 34px 100%;
}
.video-poster .vp-doc {
  width: 74px; height: 94px; background: var(--cream-on-dark); border-radius: 6px; position: relative;
  box-shadow: 8px 8px 0 rgba(232, 160, 92, 0.35), 16px 16px 0 rgba(232, 160, 92, 0.15);
}
.video-poster .vp-doc::before {
  content: ""; position: absolute; inset: 16px 14px auto;
  height: 5px; background: var(--copper); border-radius: 2px;
  box-shadow: 0 12px 0 rgba(44, 74, 55, 0.5), 0 24px 0 rgba(44, 74, 55, 0.5), 0 36px 0 rgba(44, 74, 55, 0.35), 0 48px 0 rgba(44, 74, 55, 0.25);
}
.video-poster .vp-text { font: 600 14px var(--sans); letter-spacing: 0.12em; text-transform: uppercase; color: var(--faint-on-dark); }

/* ---------- portfolio ---------- */

.chip-row { display: flex; gap: 10px; flex-wrap: wrap; margin: 34px 0 8px; }
.filter-chip {
  font: 600 13.5px var(--sans); letter-spacing: 0.03em;
  padding: 9px 18px; border-radius: 999px; cursor: pointer;
  border: 1.5px solid var(--line); background: var(--card); color: var(--ink-soft);
  transition: all 0.14s;
}
.filter-chip:hover { border-color: var(--copper); color: var(--copper-deep); }
.filter-chip.active { background: var(--pine); border-color: var(--pine); color: var(--cream-on-dark); }

.build-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 26px; margin-top: 34px; }

.build-card {
  background: var(--card); border: 1px solid var(--line); border-radius: var(--radius);
  overflow: hidden; box-shadow: var(--shadow); display: flex; flex-direction: column;
  transition: transform 0.18s, box-shadow 0.18s;
}
.build-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lift); }
.build-card.hidden { display: none; }

.bc-media { aspect-ratio: 16 / 8.5; position: relative; overflow: hidden; }
.bc-media video, .bc-media svg { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }

.bc-body { padding: 24px 26px 26px; display: flex; flex-direction: column; flex: 1; }
.bc-cat { font: 700 10.5px var(--sans); letter-spacing: 0.2em; text-transform: uppercase; margin-bottom: 10px; display: flex; align-items: center; gap: 8px; }
.bc-cat::before { content: ""; width: 7px; height: 7px; border-radius: 2px; transform: rotate(45deg); }
.bc-cat.leads { color: var(--copper-deep); } .bc-cat.leads::before { background: var(--copper); }
.bc-cat.hiring { color: #7a6215; } .bc-cat.hiring::before { background: var(--gold); }
.bc-cat.payroll { color: var(--pine); } .bc-cat.payroll::before { background: var(--pine); }
.bc-body h3 { font-size: 22px; margin-bottom: 4px; }
.bc-body .bc-kind { font: 600 12px var(--sans); letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 12px; }
.bc-body .bc-prob { font-size: 15px; color: var(--ink-soft); line-height: 1.6; margin-bottom: 18px; }
.bc-num { border-top: 1px dashed var(--line); padding-top: 16px; margin-top: auto; }
.bc-num .n { font: 600 clamp(1.5rem, 2.6vw, 2rem)/1.1 var(--serif); color: var(--pine-deep); }
.bc-num .n em { font-style: normal; color: var(--copper); }
.bc-num .l { font: 600 12px var(--sans); letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-faint); margin-top: 4px; }
.bc-actions { display: flex; gap: 10px; margin-top: 20px; }
.bc-actions .btn { padding: 11px 18px; font-size: 14px; flex: 1; justify-content: center; }

/* rules strip */
.rules-strip { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 40px; }
.rule { border-top: 2px solid var(--copper); padding-top: 14px; }
.rule h4 { font: 600 16px var(--serif); margin-bottom: 6px; }
.rule p { font-size: 13.5px; color: var(--ink-soft); }

/* demo modal */
.modal-back {
  position: fixed; inset: 0; z-index: 200; background: rgba(20, 36, 25, 0.72);
  display: none; align-items: center; justify-content: center; padding: 24px;
  backdrop-filter: blur(3px);
}
.modal-back.open { display: flex; animation: rise 0.25s ease-out; }
.modal {
  background: var(--card); border-radius: var(--radius); max-width: 860px; width: 100%;
  overflow: hidden; box-shadow: 0 30px 90px rgba(0, 0, 0, 0.45);
}
.modal .m-head { display: flex; align-items: center; padding: 16px 22px; border-bottom: 1px solid var(--line); }
.modal .m-head h3 { font-size: 19px; }
.modal .m-close { margin-left: auto; background: none; border: none; font-size: 26px; line-height: 1; cursor: pointer; color: var(--ink-faint); padding: 4px 8px; }
.modal .m-close:hover { color: var(--ink); }
.modal video { width: 100%; max-height: 70vh; background: #000; }
.modal .m-soon { padding: 64px 40px; text-align: center; }
.modal .m-soon .n { font: 600 26px var(--serif); margin-bottom: 10px; }
.modal .m-soon p { color: var(--ink-soft); max-width: 44ch; margin: 0 auto; }

/* ---------- contact ---------- */

.contact-hero { padding: 88px 0 60px; text-align: center; }
.contact-hero h1 { font-size: clamp(2.4rem, 4.8vw, 3.6rem); margin: 0 auto 16px; max-width: 20ch; }
.contact-hero .sub { color: var(--ink-soft); font-size: 18px; max-width: 46ch; margin: 0 auto; }
.contact-card {
  max-width: 620px; margin: 46px auto 0; background: var(--card); border: 1px solid var(--line);
  border-radius: var(--radius); padding: 46px 40px; box-shadow: var(--shadow-lift); text-align: center;
}
.contact-card .big-mail { font: 600 clamp(1.3rem, 3vw, 1.9rem) var(--serif); display: inline-block; color: var(--pine-deep); border-bottom: 2px solid var(--copper); padding-bottom: 4px; }
.contact-card .big-mail:hover { color: var(--copper-deep); text-decoration: none; }
.contact-card .or { font: 700 11px var(--sans); letter-spacing: 0.2em; text-transform: uppercase; color: var(--ink-faint); margin: 28px 0; display: flex; align-items: center; gap: 16px; }
.contact-card .or::before, .contact-card .or::after { content: ""; flex: 1; height: 1px; background: var(--line-soft); }
.widget-pointer { margin: 54px auto 0; max-width: 520px; text-align: center; color: var(--ink-soft); font-size: 15.5px; position: relative; }
.widget-pointer .wp-arrow { font: 600 28px var(--serif); color: var(--copper); display: block; margin-top: 10px; transform: rotate(90deg) }

/* ---------- admin ---------- */

.admin-head { display: flex; align-items: baseline; gap: 18px; padding: 54px 0 10px; flex-wrap: wrap; }
.admin-head h1 { font-size: clamp(1.9rem, 3.6vw, 2.6rem); }
.admin-head .count { font: 600 14px var(--sans); color: var(--ink-faint); }
.admin-head .mode-badge { margin-left: auto; font: 700 11px var(--sans); letter-spacing: 0.14em; text-transform: uppercase; padding: 6px 12px; border-radius: 999px; border: 1.5px solid var(--line); color: var(--ink-soft); }
.admin-head .mode-badge.live { border-color: #4d9a68; color: #2e7047; }

.lead-table { width: 100%; border-collapse: collapse; margin: 26px 0 80px; background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow); }
.lead-table thead th {
  font: 700 11px var(--sans); letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-faint);
  text-align: left; padding: 14px 18px; border-bottom: 1px solid var(--line); background: var(--paper-warm);
}
.lead-table tbody td { padding: 15px 18px; border-bottom: 1px solid var(--line-soft); font-size: 14.5px; vertical-align: top; }
.lead-table tbody tr.lead-row { cursor: pointer; transition: background 0.12s; }
.lead-table tbody tr.lead-row:hover { background: var(--paper-warm); }
.lead-table .lt-name { font: 600 16px var(--serif); }
.lead-table .lt-biz { color: var(--ink-soft); }
.lead-table .pain-tag { font: 700 10.5px var(--sans); letter-spacing: 0.08em; text-transform: uppercase; padding: 4px 10px; border-radius: 999px; white-space: nowrap; }
.pain-tag.p-leads { background: rgba(176, 82, 28, 0.12); color: var(--copper-deep); }
.pain-tag.p-hiring { background: rgba(185, 138, 47, 0.16); color: #7a6215; }
.pain-tag.p-payroll { background: rgba(44, 74, 55, 0.12); color: var(--pine); }
.pain-tag.p-other { background: rgba(33, 48, 31, 0.08); color: var(--ink-soft); }
.lead-table .lt-contact { font-family: var(--serif); }
.lead-table .lt-when { color: var(--ink-faint); font-size: 13px; white-space: nowrap; }

tr.transcript-row td { background: var(--paper-warm); padding: 22px 26px; }
.transcript { max-width: 640px; display: flex; flex-direction: column; gap: 8px; }
.transcript .t-msg { padding: 9px 14px; border-radius: 12px; font-size: 13.5px; line-height: 1.5; max-width: 85%; }
.transcript .t-bot { background: var(--card); border: 1px solid var(--line); align-self: flex-start; border-bottom-left-radius: 4px; }
.transcript .t-user { background: var(--pine); color: var(--cream-on-dark); align-self: flex-end; border-bottom-right-radius: 4px; }
.transcript-note { font-size: 12.5px; color: var(--ink-faint); margin-bottom: 12px; font-weight: 600; }

.empty-note { text-align: center; color: var(--ink-faint); padding: 60px 0 100px; font-size: 15px; }

/* ---------- bridge / closing CTA band ---------- */

.cta-band { background: linear-gradient(160deg, var(--pine-deep), var(--pine-black)); color: var(--cream-on-dark); padding: 76px 0; text-align: center; }
.cta-band h2 { font-size: clamp(1.8rem, 3.4vw, 2.5rem); color: #fff; margin-bottom: 14px; }
.cta-band p { color: var(--faint-on-dark); max-width: 52ch; margin: 0 auto 32px; }
.cta-band .cta-row { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

/* ---------- responsive ---------- */

@media (max-width: 920px) {
  .proof .wrap { grid-template-columns: 1fr 1fr; gap: 28px; }
  .stat:nth-child(3) { border-left: none; padding-left: 0; }
  .pains, .steps, .cs-flow, .rules-strip { grid-template-columns: 1fr 1fr; }
  .cs-flow .cf-step::after { content: none; }
  .step { padding: 26px 0 8px; border-left: none !important; border-top: 1px solid var(--line); }
  .steps { border-top: none; }
  .build-grid { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .wrap { padding: 0 20px; }
  .site-head .wrap { gap: 14px; }
  nav.site-nav { gap: 14px; }
  nav.site-nav a:not(.nav-cta) { font-size: 12.5px; }
  .wordmark .wm-tag { display: none; }
  .proof .wrap { grid-template-columns: 1fr; }
  .stat { border-left: none; padding-left: 0; border-top: 1px solid rgba(239, 232, 214, 0.16); padding-top: 20px; }
  .stat:first-child { border-top: none; padding-top: 0; }
  .pains, .steps, .cs-flow, .rules-strip, .before-after { grid-template-columns: 1fr; }
  .hero { padding: 64px 0 60px; }
  .site-foot .f-links { margin-left: 0; flex-wrap: wrap; }
}

/* ---- "where the money is" notes (pain cards + build cards) ---- */
.money-note { border-left: 3px solid var(--copper); padding: 8px 14px; margin: 0 0 18px; background: rgba(176, 82, 28, 0.06); border-radius: 0 6px 6px 0; }
.money-note .ml { font: 700 10.5px var(--sans); letter-spacing: 0.1em; text-transform: uppercase; color: var(--copper-deep); margin-bottom: 3px; }
.money-note p { font-size: 14px; line-height: 1.5; color: var(--ink-soft); margin: 0; }
.build-card .money-note { margin: 0 0 16px; }

/* ---- proof strip: source labels + linked stats ---- */
a.stat { text-decoration: none; color: inherit; display: block; border-radius: 8px; transition: background 0.18s ease; }
a.stat:hover { background: rgba(255, 255, 255, 0.05); }
.proof .src { font: 700 10px var(--sans); letter-spacing: 0.14em; text-transform: uppercase; color: rgba(244, 238, 218, 0.5); margin-bottom: 7px; }
.proof .src.client { color: #d9a441; }
.proof .see { font: 600 11.5px var(--sans); letter-spacing: 0.04em; color: rgba(244, 238, 218, 0.65); margin-top: 8px; opacity: 0; transition: opacity 0.18s ease; }
a.stat:hover .see { opacity: 1; }
a.stat:hover { text-decoration: none; }

/* ---- proof strip: single-story client result band ---- */
.proof .wrap.proof-inner { display: block; }
.proof-head { display: flex; align-items: baseline; gap: 14px; flex-wrap: wrap; margin-bottom: 30px; }
.proof-head .ph-tag { font: 700 11px var(--sans); letter-spacing: 0.16em; text-transform: uppercase; color: #d9a441; border: 1px solid rgba(217, 164, 65, 0.45); border-radius: 4px; padding: 4px 9px; }
.proof-head .ph-name { font: 400 15.5px var(--serif); font-style: italic; color: rgba(244, 238, 218, 0.75); }
.proof-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 34px; }
.proof-cta { display: flex; flex-direction: column; justify-content: center; gap: 6px; }
.proof-cta .pc-line { font: 400 16px var(--serif); font-style: italic; color: rgba(244, 238, 218, 0.8); }
.proof-cta .see-always { font: 600 13px var(--sans); color: #d9a441; }
@media (max-width: 900px) { .proof-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .proof-grid { grid-template-columns: 1fr; } .stat { border-left: none; padding-left: 0; } }

/* ---- proof strip: one clickable block ---- */
a.proof-link { display: block; color: inherit; text-decoration: none; border-radius: 12px; padding: 22px 26px; margin: -22px auto; transition: background 0.18s ease; }
a.proof-link:hover { text-decoration: none; background: rgba(255, 255, 255, 0.05); }
a.proof-link .see-always .arrow { display: inline-block; transition: transform 0.16s ease; }
a.proof-link:hover .see-always .arrow { transform: translateX(4px); }
a.proof-link:hover .see-always { text-decoration: underline; text-underline-offset: 3px; }

/* ---- proof strip: full-bleed clickable band ---- */
.proof { padding: 0; }
a.proof-link { display: block; padding: 58px 0 54px; margin: 0; border-radius: 0; }
.proof-grid { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.proof-grid .stat { min-width: 0; }
.proof-grid .stat .num { white-space: normal; }

/* ---- AI workflow vs off-the-shelf software ---- */
.vs-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin-top: 44px; }
.vs-card { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 28px 30px; box-shadow: var(--shadow); }
.vs-card .vs-tag { font: 700 11px var(--sans); letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 12px; }
.vs-card h3 { font-size: 1.4rem; margin-bottom: 14px; }
.vs-card ul { list-style: none; }
.vs-card li { position: relative; padding: 7px 0 7px 26px; color: var(--ink-soft); font-size: 15.5px; border-top: 1px dashed var(--line-soft); }
.vs-card li:first-child { border-top: none; }
.vs-card li::before { content: "✕"; position: absolute; left: 2px; top: 8px; font-size: 12px; color: var(--ink-faint); }
.vs-win { border: 2px solid var(--pine); box-shadow: var(--shadow-lift); position: relative; }
.vs-win .vs-tag { color: var(--copper); }
.vs-win li::before { content: "✓"; color: var(--pine); font-weight: 700; }
.vs-close { margin-top: 26px; text-align: center; font: 400 17.5px var(--serif); font-style: italic; color: var(--ink-soft); }
@media (max-width: 760px) { .vs-grid { grid-template-columns: 1fr; } }
.vs-card .vs-tag { font-size: 14.5px; letter-spacing: 0.12em; }

/* ---- case study video pair ---- */
.video-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 26px; margin-top: 46px; align-items: start; }
.video-fig { margin: 0; }
.video-fig figcaption { margin-bottom: 12px; }
.video-fig .vf-tag { display: block; font: 700 11.5px var(--sans); letter-spacing: 0.16em; text-transform: uppercase; color: var(--copper); margin-bottom: 4px; }
.video-fig .vf-title { display: block; font: 400 16.5px var(--serif); font-style: italic; color: var(--ink-soft); }
.video-pair .video-slot { margin-top: 0; }
.video-pair video { width: 100%; border-radius: 10px; box-shadow: var(--shadow-lift); background: #000; }
@media (max-width: 760px) { .video-pair { grid-template-columns: 1fr; } }

/* ---- "bolts onto" integrations strip under each card's media ---- */
.bc-bolts { display: flex; gap: 10px; align-items: baseline; padding: 9px 22px; background: var(--paper-warm); border-bottom: 1px solid var(--line-soft); }
.bc-bolts .bb-lbl { font: 700 10px var(--sans); letter-spacing: 0.14em; text-transform: uppercase; color: var(--copper-deep); flex: none; }
.bc-bolts .bb-list { font: 600 12px var(--sans); color: var(--ink-soft); line-height: 1.5; }

/* ================= mobile fixes (iPhone review pass) ================= */

/* 1 · proof band: clean single-column stack, everything left-aligned */
@media (max-width: 700px) {
  a.proof-link { padding: 44px 0 40px; margin: 0; }
  .proof-head { margin-bottom: 22px; }
  .proof-grid { grid-template-columns: 1fr; gap: 0; }
  .proof-grid .stat,
  .proof-grid .stat:nth-child(3) {
    border-left: none; padding: 18px 0;
    border-top: 1px solid rgba(239, 232, 214, 0.16);
  }
  .proof-grid .stat:first-child { border-top: none; padding-top: 0; }
  .proof-grid .stat .num { white-space: nowrap; }
  .proof-cta { flex-direction: row; align-items: baseline; gap: 12px; flex-wrap: wrap; }
}

/* 2 · tighter section rhythm on phones (kills the big dead gap between bands) */
@media (max-width: 640px) {
  section.band { padding: 52px 0; }
  .pains, .vs-grid, .steps { margin-top: 30px; }
  .cta-band { padding: 56px 0; }
}

/* 3 · steps: uniform single-column alignment for 1-2-3-4 */
@media (max-width: 700px) {
  .steps { grid-template-columns: 1fr; border-top: none; }
  .step, .step + .step {
    padding: 22px 0 14px !important;
    border-left: none !important;
    border-top: 1px solid var(--line);
  }
  .step:first-child { border-top: none; padding-top: 6px !important; }
  .step .s-num { font-size: 34px; margin-bottom: 10px; }
}

/* 4 · header: wrap to two rows so "Book a call" never clips */
@media (max-width: 640px) {
  .site-head .wrap { height: auto; flex-wrap: wrap; padding: 12px 20px 12px; row-gap: 8px; }
  .wordmark .wm-name { font-size: 18px; }
  nav.site-nav { margin-left: 0; width: 100%; justify-content: space-between; gap: 8px; }
  nav.site-nav a.nav-cta { padding: 8px 13px; font-size: 13px; }
}

/* 5 · footer: leave room for the chat launcher so it can't cover the note */
@media (max-width: 760px) {
  .site-foot { padding-bottom: 112px; }
}

/* contact hero: keep headline inside phone screens */
@media (max-width: 640px) {
  .contact-hero h1 { font-size: 1.9rem; max-width: 100%; overflow-wrap: break-word; }
}

/* hero: the three routes to profit, as subtext under the headline */
.hero-routes { font: 700 14px var(--sans); letter-spacing: 0.14em; text-transform: uppercase; color: var(--copper-deep); margin-bottom: 16px; }
@media (max-width: 640px) { .hero-routes { font-size: 12px; letter-spacing: 0.1em; } }